The Fairy Well

Help Your Child Build a Positive Inner Voice That Lasts a Lifetime

At The Fairy Well, we create magical moments that bring you and your child together. Our fairy-inspired affirmation cards, fairy mail, and growth mindset products open doors for real conversations about emotions, build confidence, and help you connect with your child in meaningful ways. The magic isn't just in the fairies—it's in those moments when your child feels safe enough to share what's in their heart and brave enough to believe in themselves.

Explore the Magic

Affirmations for Little Ones (3-7)

Build confidence through fairy stories and gentle questions that spark real conversations.

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Affirmations for Big Kids (Ages 8-up)

Help tweens and teens develop resilience with affirmations that meet them where they are.

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Coloring Books for Little Hands

Turn quiet time into confidence-building time with affirmations they can color and keep.

Coloring Books for Ages 3-7

Mindful Coloring for Older Kids

Our best-selling affirmations meet the calming power of coloring—perfect for ages 8+

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Monthly Fairy Mail Letters

12 magical fairies send letters straight to your child, each one sparking growth mindset conversations.

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Find Your Magic

Fairy Mail Letters
Fairy Mail is a monthly magical subscription delivering joy, encouragement, and a...

Fairy Mail Letters
For Families
This collection offers simple, magical ways to support your child’s emotional well-being...

For Families
For Therapists
This collection is designed for child therapists who use play, storytelling, and...

For Therapists
For Teachers
This collection features classroom-ready resources to support social-emotional learning and mental wellness....

For Teachers

What Customers Are Saying

“These speak to the inner child in all of us. I felt teary-eyed just reading the affirmations. What a beautiful way to nurture self-love and resilience.” – A Fairy Fan for Life
“I keep thinking, ‘I wish I had these when I was little.’ These cards are everything I needed back then — kind, encouraging, and full of magic.”– Parent & Believer in Fairy Magic
“As a child therapist, I’m always looking for tools that support emotional growth. These aren’t just cute. They build capacity, teach coping, and give kids language for their feelings. That’s powerful.”– Licensed Child Therapist

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About the Magic

The Fairy Well is led by an early childhood educator with 30 years of experience, working closely with a child therapist to ensure developmental fit and emotional safety. Our stories, prompts, and practices are evidence-informed, therapist-reviewed, and teacher-tested, so families and classrooms can trust that the magic builds real skills.